GENERAL vs. NICHE Aliexpress Shopify Store… (Should You Build a Niche or General Store?)



Niche store vs General store? Learn which store is better to open!
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***OTHER LINKS REFERENCED IN THIS VIDEO***

How to Make 1 Million Dollars in a Year with Ecommerce & Scale (w/ Aidan Booth): https://www.youtube.com/watch?v=7AhrpqKgS2o

It’s the million-dollar question: Which store is better to open – a niche or general store?

The short answer is: Neither!

Both stores have their pros and cons. Let’s examine both models so you can see which store is right for you. Starting with General stores.

*GENERAL STORES*

General stores have two big advantages. 1) they make the most money and 2) they’re less hassle to run in the long-term!

General stores can easily make more money because you have more potential customers for your store. For example: If you build a store around pets, you’d have access to a whole wide range of customers. Making it easier to make a lot more money from one single store.

Compare that to a niche store built around a single type of pet – like dogs. It’s easy to see how narrow your market gets. And the narrower it gets, the less buyers to your store.

General stores also have access to a lot more products – a huge advantage over niche stores. This gives you more room to find winning items for your store. That way, if a current item you’re advertising becomes saturated by competition, you have other proven items to easily swap in.

With niche stores though, it can get a little complicated. If you build a store too niche, you can run out of products to test because you’ve tested them all already.

The easy workaround solution would be to build multiple niche stores. But now you’ve run into another problem: how much TIME will that take?

All of this means, that with a general store, you can earn far more from your one, single store, since you have way more customers to reach out to. And long-term, it’s going to require less work to test new products and find winning items.

But I know what you’re thinking: “Sarah – why on earth do you recommend niche stores?!”

Great question. Allow me to explain …

*NICHE STORES*

Niche stores are a great option for two reasons. 1) they make beginners money faster and 2) they’re easier for beginners to convert sales.
Niche stores make beginners money faster because you can firstly brand your store around your niche.

Imagine a cat owner comes into a store – and everything screams “We LOVE cats” at them. The logo, the name, and even the About Page talking passionately about cats.

Wouldn’t it be harder for cat lovers NOT to love a store like this?

That’s the power of strong branding. It gives your site a personality. Something General stores inevitably have a hard time doing in the early stages.

Branding also lets you tap into a power every store needs to be successful: TRUST.

When you can use your branding to connect between you and prospective customers before even talking to them, making sales becomes a lot easier.

And what do you get when you have customers that trust you? Higher conversion rates! In other words, the easier it will be to make sales.

Niche stores let you tap into even more money with upsells and cross-sells.

Think about it: When a cat owner comes to your pet site, they’re going to see a lot of items that aren’t relevant to them on the store. They don’t have a fish. They don’t care about those items. They don’t have a dog. They don’t want to buy dog-related items. So, when they click on your homepage, and see these categories teased… that is not going to be very enticing.

On the other hand, if they were to click on your homepage, and see that all of the items in the categories being teased were about cats, they’ll be way more excited.

This makes it easier to do follow-up marketing with emails and social media. Because every time you send out a newsletter, promoting an item, you know that whatever it is, it’ll be relevant to all of your customers.

What this all means then is that beginners tend to have success and find winning items faster when they start with niche stores.

At Wholesale Ted, we’re big advocates of building niche stores because we know that for many of you out there you’re just beginning – and that’s okay!

And for beginners, it’s usually a better option to take the ‘path of least resistance’, which niche stores easily have.

So ultimately, it comes down to this: scaling your business from 5-figures a month to over 6-figures a month is going to be much easier using the general store strategy.

But, scaling your business from no dollars a month to 5-figures a month is going to be much easier using the niche store strategy.

Each have their own pros and cons. You have to pick which option is the best for you.

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47 thoughts on “GENERAL vs. NICHE Aliexpress Shopify Store… (Should You Build a Niche or General Store?)

  • November 26, 2020 at 9:38 am
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    So guys, the big question… Niche store or general store? Do you agree or disagree with me? Let me know!

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  • November 26, 2020 at 9:38 am
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    👎Pets are not a general store👎 that's a niche. Selling to only cats or dogs, or a specific breed is once again a NICHE and NOT a general store. It's just a more targeted audience, but a niche nonetheless. It's like saying fishing, camping, fitness is not a niche or a specific market and a general store. A general store would be uploading everything and anything that could potentially sell. That's what Target, Depot, Wallmart do, and they're a general store which you have no means to compete with. I don't get it how this video got so many likes, a lot of people probably just blindly listen to advice. I don't recommend anyone doing a general store👎

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  • November 26, 2020 at 9:38 am
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    I was so confused between niche and general store. Most of the beginners also think the same way because it costs more to run multiple websites. But I get your point.

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  • November 26, 2020 at 9:38 am
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    I really need this advice. Thank you for this video, very informative ❤️❤️

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  • November 26, 2020 at 9:38 am
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    how you fit so much in, so quick amazes me. I would hate to sit next to you on a long plane trip.

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  • November 26, 2020 at 9:38 am
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    homePAY .m e is a stunning mini tasks site for the need of gather money From your family room. they're just Expert .

    Reply
  • November 26, 2020 at 9:38 am
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    Hi Sarah, what happened to the Aidan Booth video? The link in your free ebook & above is private. Thanks…

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  • November 26, 2020 at 9:38 am
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    FB Ads work a lot better with general store set ups, i think, " My personal Opinion"

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  • November 26, 2020 at 9:38 am
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    OK but does it mean you have only one main product (with maybe some upsells)? I have also heard you saying store should not have less than 20 products or around in another video. Have you changed your mind?
    Also, to be able to test many products, don't you need a general store?

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  • November 26, 2020 at 9:38 am
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    Are you able to batch your orders from AliExpress or Printful and have multiple shipping addresses or do you have to order each item individually from those stores in order to have your product shipped to the right place?

    Reply
  • November 26, 2020 at 9:38 am
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    OMG. You probably won't see this because this is last years video, but just had to say The Fog, that's me. Scared to even start even though did a ton of research. And so many people trying this.

    Reply
  • November 26, 2020 at 9:38 am
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    Hello Ms Crisp sorry to ask as it's been 2 days since im starting with Spotify and so my question is but first you are still Gorgeous , Smart and Vibrant. Now im still working and i understand this is an ongoing thing and one step at a time. I'm still building and my question is " I've been trying to find the page whereby I can put my paypal account button and mostly I love that Cam Lens Coffee Mug as it is very cool.

    I have so many ideas i have not slept for 2 days. I went and approached a few suppliers, explained my situation very politely Ni Hou and asked that i am looking for a Supplier and informed a few people on what would be the shipping cost?

    I remember you said NUMBERS don't mean anything and i have dealt with the Chinese in NYC the place of my birth I live in NJ right now and so I know how to haggle however he and another claimed Shipping would be 65.00 and another said 25.00 and so how to get them to ship cheap. I know you said light items for Epacket shipping and so help me out PLEASE.
    I know you are busy however i can find how to epacket, add my paypal and how to add my paypal.
    The spotify page seems they need more ITT specialist as i follow and im in and need much more work and i have some product in hand and it's called FUNKO-POP-DREAMS and when i follow do this or that the next thing you know they take me to a page and i find myself singing in every few minutes making me LOCO. Ok I've ranted enough and I look forward to FLY BUSNESS CLASS ONE DAY next to you heheee. Much Love with all due respect. Ms Sarah
    This has been Guru Johnny Salgado:
    I love money however I love myself more: When one makes money their God when money is gone people jump off the roof as they cannot believe it. Breathe Easy and try not to worry about things you cannot change. Try to breathe slower and take deep breathes. Adios Senorita

    Reply
  • November 26, 2020 at 9:38 am
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    i want open Gaming Shopify Store but i am unable to select theme.. can you help me please

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  • November 26, 2020 at 9:38 am
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    Hi Sarah,

    Thanks for the great video.

    I am trying to build a small Shopify general dropshipping store – with just 12 products, to start with. Can I see a few samples of homepage of such stores?
    I mean really simple, minimalistic homepages.
    Regards,

    Ashiq

    Reply
  • November 26, 2020 at 9:38 am
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    Guys what do you think of fitness niche store? I am stuck between general and fitness store.

    Can someone advice? 🙂

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  • November 26, 2020 at 9:38 am
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    It's just painful to watch you speak. Its like you have cramps in your lips.

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  • November 26, 2020 at 9:38 am
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    Wow. After you explained it, I just realized I have a general store. I always thought it was a niche store.

    Reply
  • November 26, 2020 at 9:38 am
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    you are so beautiful since a week am watching your videos now I feel I am in love, day and night I cannot stop thinking about you <3

    Reply
  • November 26, 2020 at 9:38 am
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    Would you think in a general store, if I purchased some items and start a youtube channel that does an unboxing and a review, with a link to my store is a good idea.
    Thank you.

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  • November 26, 2020 at 9:38 am
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    My gut instinct says to go with general store, I think scaling slowly while you get used to the whole process and tweaking the site along the way is advantageous as is taking a longer term view.

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  • November 26, 2020 at 9:38 am
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    Thanks Sarah, it is great to see some good insights on this.

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  • November 26, 2020 at 9:38 am
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    Hi Sarah, thanks for the video. What is your process to validate a niche idea, or to find one? I can't think of one right now….

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  • November 26, 2020 at 9:38 am
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    Thank you for more good advice Sarah. I do wonder though is the market saturated with people dropshipping or are there still plenty of products out there.

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  • November 26, 2020 at 9:38 am
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    Are there different types of Niche markets? Example winter camping gear store vs Butterfly enthusiast store?

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  • November 26, 2020 at 9:38 am
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    So how do you manage to have products travel from China to a customer in just a few days?

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  • November 26, 2020 at 9:38 am
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    I already have my niche store up, so I guess it's a good thing I started with that.

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  • November 26, 2020 at 9:38 am
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    Niche stores are profitable only if you know what you are doing

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  • November 26, 2020 at 9:38 am
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    very very good explanation….better than the paid courses I have purchased. Thank You

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  • November 26, 2020 at 9:38 am
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    My only problem with niche stores is that you cant test multiple products at once due to facebook audience overlap. Using exclusions only drive your ad cost up too. It depends on how you market really.

    Reply

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