Money Matters

How Fortnite Makes Money | CNBC



This is how the free video game ‘Fortnite’ might make more than $3 billion annually. It all comes down to a frenzied player base that is eager to spend real money on virtual currencies that don’t have any impact on actual gameplay.

Chances are you’ve heard of a video game called “Fortnite.”

It’s a massively popular game that is generating hundreds of millions of dollars each month in revenue. But unlike other popular online games like Activision Blizzard’s “Call of Duty” franchise, “Fortnite” is free to play.

How is it that a free game is on pace to make $3.5 billion this year alone?

It all comes down to the in-game purchases made by gamers from around the world. Players exchange real cash for virtual cash known as V-Bucks. This allows players to buy upgraded skins for their characters and even unlock certain rewards. Even though these upgrades don’t give players a competitive edge, that hasn’t stopped gamers spending hundreds of millions of dollars a month on them.

SuperData, a research firm that specializes in video games, estimated that Epic Games’ “Fortnite” generated nearly $296 million in April. Multiply that number by 12 and “Fortnite” has the possibility of generating $3.5 billion in revenue annually. Epic Games recently announced that it is jumping into the esports scene. The gaming studio said that it will be funding $100 million in esports prize pools for “Fortnite.”

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How Fortnite Makes Money | CNBC

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44 thoughts on “How Fortnite Makes Money | CNBC

  • I recently just started investing in bitcoin when I learnt it was $60000 through the help of Luiz and just an hour ago I got a profit of $9000 into my wallet

  • If fortnite REALLY WANTED MONEY then they could add more memes like meta runner skin,mt.dew, and moree

  • Everything in star wars battlefront 2 was free other than the game itself. You didn't have to pay real money to unlock Vader. All I did was have fun playing the game to earn credits(in game currency) until I had enough to buy Vader with those credits. The lootboxes were another option, one which I simply ignored. I have everything the game has to offer and didn't pay a penny more than what the game costed

  • Down right dirty dog shame! Why didn’t I grow up to be a fortnight game developer!! 😩😩😩

  • Why they dont talk about other games because fortnite is making much money than Cnbc plus they say games is bad but we never saw cnbc or other channels saying that tv is bad because they just want all the money

  • So it's free to play Fortnite, that don't impress me much. Actually it does! Imagine this: a mega-store of things you don't need but really want. You can come inside 24/7 for free, but of course you'll want to buy whatever it is you want to buy! And in Fortnite, gamers do.

  • It worked for TF2 why wouldn't it work here

  • by the time black ops 4 comes out only 7year olds will play fortnite

  • Great game not the good at it but I did get 10 alot. Once I got top 2 by hiding and no guns .

  • Pubg is much better than this stupid cartoony building crap of a game

  • My son was hooked on this! Always asking me to buy him V-Bucks. So I told him I'll give him real money if he does chores around the house. Now he's asking for chores so he can buy more stuff.

  • I downloaded the game yesterday, played it for 30 minutes… uninstalled it….it's all hype the game is lame AF πŸ™„πŸ™„πŸ™„

  • Thats a lotta moola. Enough for them to figure out how to add ninja, outlanders, and constructors into BR……

  • Anyone thought it was strange how the kid is playing csgo with a controller at 2:23

  • id rather play Planeside 2, this is so PS2 graphics.

  • Stupid generation I'm 20 yrs old and never played this game.
    Why they're wasting so much time and money on video games.

  • made so much money yet its a stupid childish game

  • How does nobody say that it’s also due to the fact that little kids are allowed to play by their parents. It’s also fun for girls and the regular gamer for the competitive aspect. It’s the perfect game. Make it free so everyone can have it. Wow. Impressive.

  • it cant just be fortnite skins/emotes/gliders/season pass, etc.
    is there something else to it?

  • it will get old. sooner than later for sure. kids will move on to the next big thing.

  • Even tho everyone's playing I still don't see what's so good about it I even downloaded it myself to see what was all the hype and I still didn't like it

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