Money Matters

Impoverished Indonesian community starts making money as a ‘YouTube village’



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Siswanto, a 38-year-old Indonesian who found success on YouTube, is now teaching his neighbours how to start and grow audiences on their own channels on the video-sharing platform. Siswanto was working as a mechanic in Kasegeran, one of the poorest villages in the Banyumas regency in central Indonesia, and struggled to support his family even with multiple side jobs on hand. He had never thought of making money from YouTube until he saw a business opportunity from posting videos with easy-to-follow motorbike repair tutorials. His channel has now accumulated over 2 million YouTube subscribers and generates up to 150 million rupiah (US$10,000) every month.

Related story:
Indonesia’s ‘YouTube Village’ banks on local video stars https://sc.mp/snga

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40 thoughts on “Impoverished Indonesian community starts making money as a ‘YouTube village’

  • Straight up the definition of "modern problems require modern solutions"

  • I was down on my luck in 2019 at the age of 35. But I used to work at printing presses as sales and production specialist and have intimate knowledge about boxes and packaging. I started designing off the shelfs cake boxes, snack boxes, crepe holders, bread trays, cups sleeves etc. and hired a local diecutter to make them. I posted the products on a Facebook page I created, and on my Shopee account. Sales was mediocre at first, but around March-April of 2020, Covid-19 started hitting my country, and government started imposting lock down measures. My sales skyrocketed from the local food vendors who were in desperate need of food delivery package, and since my strategy was to sell cheaper than others, food vendors from all over the country approached my shop. It went from $50 of daily sales to more than $2,500. I was working day and night hiring local workshops to make my food boxes, and only a couple months gone by, I had to purchase my own equipment and open a small factory. Sales now average $50,000 per month, the profit is about 50$. Now from a nobody, I became somebody.

  • Only with smartphone.. that's great

  • Easier said than done, he is just lucky, i couldve made video and posted it on utube, but guess what ? Its all down to luck, many indonesian utubers also failed miserably and only few managed to be like this one.

  • Kenapa aku malah baca subtitle pas si bapaknya ngomong,,

  • Let's support Indonesia as much as possible they are the most generous and forgiving.

  • Thank you for sharing this video, I'm learning to survive with youtube. thank you again~ success for South China Morning Post!!

  • south eastern version of the indian man on youtube

  • This man is from Cilongok, Banyumas district which close to mt.slamet
    And this man is incredible, how he teach other, how he inspire the other, and how he use the advantage from beautiful scenery and nature

  • I've been to Indonesia in 2015 & 2018. I visited Indonesia with the aim of exploring and adventuring, not for vacation or honeymoon. However, I have not explored Indonesia 100% because it is vast and also very diverse. Each region in Indonesia has different tourist or natural attractions, as if entering a different dimension. It's hard to explain, the point is when you go to Indonesia, what you visit with other regions in Indonesia is definitely different.

    What made me so interested in Indonesia? The answer is nature, because nature in Indonesia has very clear differences in each region. Some even look strange, unique and absurd and there are lots of hidden places to explore. For me, Indonesia is very suitable to be used as a place for adventure, explorers and get unexpected experiences.

    My personal conclusion about Indonesia :
    Indonesia is like a very beautiful Queen, very graceful, very charming, very attractive, very stunning and very cool. However, keep in mind that although the Queen almost looks perfect, on the other hand the Queen also has a dangerous nature (Many natural disasters in Indonesia have been recorded internationally and even get the title of the most frequent and the most violent, Queen appears completely different from the others). When the Queen is asleep, the Queen looks extraordinary and fun to approach but if the Queen wakes up from her sleep, it is certain that there will be a sign of danger because the Queen is in a tantrum.

    Note : Although Queen often tantrums when she wakes up from her sleep, this is what made me fall in love because of her very different figure. Be careful with the forces of nature because we don't know when and where the Queen rages. Because if the Queen has gone berserk then she doesn't know tourists or locals. I can only hope that the Queen doesn't run amok and doesn't harm locals or tourists. Amen. 🙏

    Every tourist will have a different experience when visiting Queen, The Queen's desire to go berserk is also an adventure, so I want to return to being beside the Queen because the Queen has everything (Super mega diversity) to gain experience and knowledge that is unusual for a tourist like me. Indonesia is more towards the category of tourist attractions for adventure and exploration. Not just for a honeymoon or relaxing because you will definitely lose something unique, strange, interesting and unreasonable in Indonesia as an experience and learning. It was the experience I felt.

    When you have explored several adventures in Indonesia be it volcanoes, waterfalls, rivers, lakes, jungles, caves and etc. (it's up to their own version, because there are too many to explore), although you will be tired but it is very satisfying and enjoyable. pleasant. of course get a different experience so that your experience can be told like mine. It should be noted that not all tourists who venture to Indonesia are successful, there are also those who fail miserably because of the act of the queen who woke up from her sleep.

    What I mean is that the Queen Mother Earth in Indonesia is very beautiful, graceful, attractive and charming but very dangerous when the Queen Mother Earth in Indonesia wakes up from her sleep. Well like that, because it's hard for me to explain. Not in the sense of being human, but the picture is that in Indonesia there is "HORAKTHY" (The Queen).

    I love Indonesia ❤️ (Mysterious Queen Land).

  • My cousins live in 3rd world Laos(straw and wood branch huts) and have 10x faster internet speeds than me living in the US, and its cheaper.

  • Wow, as an Indonesian who hasn't heard of this, I feel very proud of my country.

  • I remember there was days when everyone around siboen think, that he make a deal with THE DEMONS to get all his money.

    Villager doesnt understand Youtube, only see someone who rarely going out suddenly have so many money. Thats why Siboen open workshop to train people to become YouTubers

  • And then there is me, who don't dare to make a video just because of our potato gears etc. Dang. You just gave me a surging amount of motivations

  • This is actually genius. I love the fact that instead of leaving the village looking for opportunities in the more urbanized area, he made possible making bucks from his village. And encourage others to do so. Quite envy that he makes money while enjoying the luxury of rural life!

  • These people are not too impoverished, every family has TV, smartphones and motorcycles. Just low income.

  • I know this man channel, before 1m sub,, some his video is hunting ghost,, and go to scarry place… I think its work, because Indonesian people love Mystique and mystery… 👍🙏

  • See? I told people already, hardwork and determination will bring you success. No matter how poor u are.

  • This is what tech made right, instead of logan Paul and American white nonsense!

  • 1:12 he's making 10k usd a month from his video o.o
    How is that even possible.

  • Improvise, adapt, overcome

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