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FUJIFILM Release New GFX100S Mirrorless Camera

approximately 6cm (2.3in) shorter and 500g (1.1lb) lighter than the GFX100, but is able to maintain the same level of stills and video performance despite being smaller. To that end, the reduction in GFX100S’s physical size is well balanced by a highly robust grip, with a comfortable in-hand feel, that makes it exceptionally easy to hold for extended periods of time.

・GFX100S is made to operate in temperatures as low as -10°C (14°F) and to be dust- and moisture-resistant. It is also constructed with a magnesium alloy casing that is purposely denser around the lens mount by 1mm compared to GFX100, which provides added support for larger G Mount lenses.

Intuitive controls for a familiar experience

・GFX100S features controls that will be familiar to both new and existing GFX System photographers. For example, a PASM dial, with six programmable custom options, provides quick and direct access to frequently used settings, while a switch, conveniently located next to the mode dial, lets users quickly change between still and movie mode. An ergonomic update to the Focus Lever also makes choosing a focus point both easy and fluid.

・ The camera features a 3.2-inch LCD monitor on the rear and a 1.8-inch sub LCD monitor on its top plate, which can be customized to show key EXIF settings – like shutter speed, aperture, ISO sensitivity and exposure compensation – and set to display the status of key functions or available capacity on storage media. The 3.2-inch, touch-capable LCD display is a 2.36-million-dot monitor with 100% coverage that can be tilted in three directions (90° up, 45° down, and 60° right).

A large format system delivering smooth 4K30P video

・ With its large format imaging sensor, GFX100S is capable of recording incredibly cinematic 4K/30p movies that feature incredible shallow depth-of-field, impressive high-ISO performance, wide tonal gradation, and an overall image quality that is unmatched. Footage can be recorded at bit rates of 400Mbps in a variety of different quality levels, from 10-bit 4:2:0 F-log internally to an SD card, to 12-bit 4:2:2 ProRes RAW through the HDMI port.

・In addition to being able to record 4k footage in a 16:9 aspect ratio, the GFX100S also supports a 17:9 aspect ratio, frequently used in digital cinema. The most commonly used compression codecs, like H.264 and H.265 are also available. Additionally, professional standards, like the REC.2100 supported Hybrid Gamma Log (HLG), or F-Log can be selected for complete creative control. Compared to using commonly available compression codecs, like H.264, recording footage in F-Log or HLG gives filmmakers much more flexibility in post-production as footage is brought through the editing and color grading process and adjustments are made to luminance, colour saturation, or any other image attribute.

・For maximum flexibility with image-based adjustments and colour grading option, GFX100S can also record 4K/30P footage in 12-bit RAW, via HDMI, directly to an Atomos Ninja V Recording Monitor to later be output as ProRes RAW. This allows for all decisions about the image to be made after production, in post, free from in-camera processing. Simultaneous output of RAW footage and footage in F-Log or Hybrid Log Gamma (HLG) with a Film Simulation mode applied is also possible.

Pricing, images and availability:

The GFX100S will be available from 4 March 2021 and priced as follows:

GFX100S Body only £5499

Metal Hand Grip for GFX100S MHG-GFX S £135



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