How to Advise Clients on What to Wear
Clothing can make or break a photoshoot. No matter your portrait photography skills, if the outfits arenât right, the images will just feelâŠoff. I know this from experience.
Thatâs why you must take steps to ensure the clothes your clients wear fit with the photoshoot theme, the environment, the clientâs personality, and more.
In this article, I share several key tips for choosing the right clothes for photoshoots. I also offer a handful of ideas and examples; that way, if youâre struggling to pick the perfect clothing, you can always refer back to my list for inspiration.
Note: The client plays the most important role in any photoshoots â so while I offer advice on what to wear, I like to ensure the outfits match their preferences. I always ask my clients to send me some of their outfit ideas before the big day, and Iâll offer comments and suggestions. But I never force them to dress in a way that makes them uncomfortable!
How to choose photoshoot clothing: quick tips
In this section, I offer my best tips for advising clients on clothing choices.
1. Tailor the clothing to the type of photoshoot
Every type of photoshoot is different. And different photoshoots call for different outfits! A corporate photoshoot may require formal clothing, but an engagement photoshoot is often far more informal, and a sibling photoshoot is more casual still.
So make sure that you always keep in mind the type of session when advising clients on outfits. If youâre unfamiliar with the different types of photoshoots, hereâs a relatively comprehensive list:
- Family (immediate family, perhaps with a couple of grandparents added)
- Children (just the kids, sometimes with cousins included)
- Siblings (brothers and sisters)
- Three generations (e.g. grandmother, mother, daughter)
- Engagement, love shoot, or couple shoot
- Newborn or baby
- Valentine, anniversary
- Activity-based (sports, event, themed)
- Clan (bigger family shoots to include extended family or several families together)
- Birthday
- Lifestyle (usually more informal)
- Portrait (usually more formal)
- Corporate
Once you book your session and determine the type of photoshoot your client is seeking, it can help to do some Googling. Look at images taken by other photographers, and ask yourself: How does the clothing affect the mood? How does it fit with the clientâs goals?
And if youâre not completely sure what your client wants, ask them â or at least have a discussion about it. Are they interested in a formal session? Or do they want the images to look more informal? Clients can have different ideas about the seriousness of a portrait session, so itâs best to clarify any confusion from the get-go.
2. Think about the type of client
In my experience, clients generally fall into one of two categories: styled or casual.
Styled clients like to think about every detail of their shoot, including:
- The look and feel they want
- The color scheme, location, and props they want to use
- Makeup and accessories
- The final outcome of their shoot (i.e., products and prints)
Casual clients, on the other hand, just want to capture some memories. They generally hope to wear their standard outfits and showcase what they do as a family. Theyâre not too worried about location or clothing; they just want lovely photos of their family or themselves, and they plan to simply take the digital files and store them safely (so they can print them as needed).
Now, itâs important that you discuss photoshoot clothing with both types of clients. Styled clients tend to have strong preferences, but unless theyâre portrait photographers, they may not realize what works and what doesnât. To capture the best images, you must work with them and guide them in the right direction.
And while casual clients may wish to wear their everyday clothing, itâs still important that you help them decide which everyday clothing. If the photoshoot includes multiple people, you donât want them all to clash. And if youâre doing a solo photoshoot, the clothing should complement the subject and the environment (and definitely shouldnât distract!).
3. Pick a specific theme
Some clients like doing themed photoshoots, whereas others donât â but if you do have a client hoping to keep things themed, then you should make sure itâs specific, then tailor your outfit suggestions accordingly.
I always encourage my clients to keep the theme detailed. A âglamourâ theme is pretty broad, whereas âmoody forestâ is a lot more workable. Itâs also important to keep things simple within the chosen theme; donât go overboard with complex clothing and makeup, elaborate settings, props, and so on.
For me, a theme just provides context. The focus of the photoshoot is still about ensuring the client looks good, looks natural, and loves the way they look.
Keeping it simple is best!
4. Consider the location
When youâre choosing photoshoot clothing, itâs important to think about the location â because different locations offer different colors, textures, and lighting that can complement (or clash with) the subjectsâ outfits.
If your clients have serious outfit preferences, itâs best to pick the outfits first, then choose the location afterward. When youâre dealing with more complex clothing choices, a location that provides a simple but effective background will work best.
However, if your clients are less interested in picking outfits, it can make sense to start with a location and only then determine outfit options.
If youâre shooting in a busy location (e.g., a city or a market) where you canât avoid being surrounded by people, Iâd suggest choosing plain, non-printed outfits. This will help your clients stand out despite the busy setting. (When I shoot in these locations, I sometimes use a wide aperture or drag the shutter to blur everything but the client.)
On the other hand, if the location is a park where you can find a quiet spot with trees, foliage, or sky as the background, then your clients can wear florals and even busy patterns. For an even more refined look, widen the aperture so you get a beautiful shallow depth of field effect (with creamy bokeh!).
If youâre shooting in an empty area, you can also create silhouettes. This works well if your clients are wearing outfits that are similar (e.g. simple jackets).
Here are some other locations that can work well as backgrounds:
- A brick wall (or any textured surface)
- Large murals
- Alcoves
- Corners
- An old building
- A row of pillars
And remember: Itâs important to maximize contrast between the outfits and the location. In other words, encourage plain clothing in busy locations and busy clothing in plain locations. Make sense?
5. Donât forget the time of year
This tip is pretty obvious: Make sure that the photoshoot clothing matches the season! You donât want your clients to spend the entire session shivering (or, conversely, sweating!).
I do encourage my clients to bring a change of outfits in case they want a different look. Some take me up on the offer, while others donât. Depending on your location, the weather can change quite dramatically. In autumn and spring, you can sometimes have all four seasons in one day, so it can be helpful to have several clothing options on hand.
I also encourage my clients to dress in layers. If the sun comes out, they may want to take a layer off, and if it becomes windy, they may want to put some layers back on. You can also bring handy props in case of interesting weather such as rain or snow; photos under an umbrella pretty much always look great!
6. Consider your own style
Do you have a consistent style? For instance, do you capture dark, moody portraits? Bright, airy photos? Glamorous, bold shots?
While I donât think you should be hyper-focused on maintaining a specific style, it can be helpful to encourage your client to dress in a way that matches your preferences. Obviously, donât push, and at the end of the day, itâs up to the client, not you â but if you get the opportunity to capture images that fit your creative vision, go for it!
If your client is resistant to your ideas, thatâs okay. Let them make the final decisions. You could always turn them down, but even if a person isnât your ideal client, they clearly like your photos and are willing to pay. Do you really want to say no?
What to wear: general outfit advice
Now that youâre familiar with the various elements to consider when advising clients on outfits, here is my general advice:
- Classic is good. Itâs tough to go wrong with timeless outfits and colors: chinos, khakis, beige and blues, nature hues, pastels, shirts, and simple dresses.
- Florals and prints are nice. If youâre working with a simple background, try going for just florals or even an eclectic mix of prints and patterns. Pairing prints with stripes can also work sometimes.
- Use a mix of matching colors. Keep the colors harmonious, but avoid perfect matches from subject to subject (i.e., donât have an entire family dress in white shirts and blue jeans). Avoid stark contrasts such as green and red or yellow and purple. Instead, aim to put warm tones (yellows, oranges, pinks, red, and even warm greens) together and cool tones (blues, purples, and standard greens) together. An explosion of bright colors could also work, although you should shoot it against a plain background or setting.
- Keep clothing consistent. If youâre shooting couples or group portraits, avoid extreme differences from subject to subject. You donât want to capture one person with a casual knitted sweater and the other with a silky dress. Such significant contrast can be jarring! Black and white is another combination thatâs intense unless done intentionally.
- Combine darks and lights. If youâre photographing adults and kids, make sure the adults wear dark clothes while the kids dress in light or bright clothing. Do it the other way around and the adults will dominate the scene while the kids will disappear.
Clothes for photoshoots: final words
We all have our own personal preferences and styles, but I hope that you found this article helpful! Determining the perfect photoshoot clothing can be tough, but with a bit of practice, youâll become an expert.
Now over to you:
What type of clothing do you plan to use for your next photoshoot? Share your thoughts in the comments below!