Sony Introduces Alpha 7C Camera – the World’s Smallest Full-frame Camera
New FE 28-60mm F4-5.6: The World’s Smallest and Lightestiv Full-frame Zoom Lens with High Image Quality
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightestiv form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the 3 aspherical lens elements effectively suppresses aberrations throughout the zoom range and realises high resolution from corner to corner. A minimum focus distance of 30cm (0.99 feet) (wide-angle) to 45cm (1.48 feet) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.
At 5.9oz (167g) and 2.6 inches dia. x 1.8 inches (66.6 mm dia. x 45 mm), along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivalled compactness and lightness, allowing users to easily carry it all the times. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world’s smallest and lightest full-frame camera and lens systemi. Even with its compact size and light weight, the FE 28-60mm F4-5.6 is dust and moisture resistantxxii and accepts a variety of 40.5mm filters.
The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony’s advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.
New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detectionv
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12% reduction in volume and 7% reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
The HVL-F28RM offers consistent GN28[xxiv] light output, optimised light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detectionvadvanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is taken into account to automatically adjust accurate white balance so that the subject’s face is rendered with natural, lifelike colour. In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera[xxv]. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.
A newly developed “Metal Shoe Foot with Rugged Side Frame”[xxvi] that also houses the unit’s electrical contacts offers improved resistance to physical shock and impact from all the directions. The Multi Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistantxxii design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, resistance to dust and moisture is improved so it can withstand challenging outdoor environments.
The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible cameraxxvi and paired with an off-camera unit.When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups[xxvii] at distances of up to 35 metres (114 feet)[xxviii] for extraordinary lighting control and versatility. The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries)xxix.
Pricing and Availability
The new Alpha 7C compact full-frame camera will be available in October 2020 for an estimated retail price of £1,900/€2,100 body only.
The FE 28-60mm F4-5.6 zoom lens will be available in early January 2021 for an estimated retail price of £450/€500.
A new kit featuring the Alpha 7C compact full-frame camera and FE 28-60mm F4-5.6 zoom lens will also be available in late October for an estimated retail price of £2,150/€2,400.
The HVL-F28RM flash will be available this winter for an estimated retail price of £250/€280.
For full product details, please visit: https://www.sony.co.uk/electronics/interchangeable-lens-cameras/ilce-7c
A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony α products can be found at https://www.sony.co.uk/alphauniverse. Sony’s European photography hub is available in 22 languages and details product news, competitions and an up-to-date list of Sony events in each country.
