The Move to Motion Part 20 – Rules of Engagement
So, while video production might still just be a part of the overall story, itâs an increasingly important part, and if youâre astute and forward-thinking enough to get up to speed on the basics of film production then youâll have a potentially highly profitable new service to offer your clients. At the very least, you should have everything on board in terms of equipment and expertise so that you can manage a straightforward video presentation if required, and this would be enough to ensure that you donât miss out down the line if thatâs what the client is asking for.
So what do you need in terms of a basic setup that will enable you to not only offer stills but also to go after the rapidly expanding market for commercial promotional videos? At CVP, itâs a question thatâs being asked of its expert sales team on a regular basis, and as an equipmentagnostic retailer theyâre well placed to offer advice on what to invest in, whether you simply want to dip your toe in the filmmaking water or youâre looking to get more seriously involved going forward.
âThere probably isnât a standard kit as suchâ, says CVPâs Jake Ratcliffe, âsince this will be very much down to personal choice, but youâll certainly need all the pieces of equipment you would expect, such as a camera, appropriate lens, tripod, audio kit and some basic lighting.
âWithin those specific pieces of equipment there are, of course, things we recommend more often than not for filmmakers who are shooting smaller commercial productions, but we like to take time to understand our customersâ needs first so that we can recommend the correct solution. We would also advise popping into one of our showrooms, which have now reopened, to see kit in the flesh before investing in a solution.â
One of the most common scenarios that youâll face when putting together a short film destined for the website of a commercial client is the need to set up and produce an interview or a presentation, perhaps with the MD of the company or potentially the staff or maybe even customers providing positive feedback.