“In response, we began to send out a selection of different style photographic prints along with the fine art inkjet prints to demonstrate the differences in printing styles. As a business, we found that this helped our customers see for themselves which printing style fitted their image, which was usually printing on photographic paper.”
This ultimately led to the idea for the Print to Prove It scheme. With Fujifilm on board as a partner, photographers were offered three free prints to see for themselves the quality that could be achieved by using One Vision’s professional grade equipment to output on to high-quality Fujifilm Crystal Archive paper.
Why You Need to Print
If you simply supply digital files to your clients, you’re only doing half the job. Those who don’t offer prints are missing a huge opportunity to expand their business,” says Derek, “as more than ever we’re finding that customers are falling back in love with print and are wanting to display their photos physically in the home as well as digitally.”
■ While the prints are totally free you’ll need to pay for the postage and full terms and conditions can be found on the voucher. Sign up to receive your voucher at the dedicated website: www.fujifilmprinttoproveit.com.