WHILE BEING A PROFESSIONAL operator does seem to logically equate with working with a full frame camera, it’s really worth not closing your mind to other formats, and there are plenty of these to choose from. Demolishing the idea that crop-sensor cameras are in any way inferior to their larger full frame cousins, for example, the newly launched Arri Alexa 35 has at its heart a Super 35 chip, and yet this is without a doubt a very high performing model, which comes with a top-end professional price tag of around £75,000 to match.
Look closer and you’ll soon discover that sensors of all sizes offer individual sets of pros and cons and, by fully understanding what these happen to be, you can make a much more informed decision about which option to go for. Alongside full frame and Super 35, there are popular formats such as MFT and APS-C to consider and, for the uninitiated, it can all start to get a little confusing, and no-one wants to risk buying into a system that isn’t the right fit.
In particular, if you’re looking to go to the expense of investing in a full set of cinema lenses for your business then you need to be thinking carefully about which route to go down, and once you start to talk to experts, such as CVP’s Technical Marketing Manager Jake Ratcliffe, it soon becomes clear that there is way more flexibility built in than you might imagine, and some educated decisions need to be made regarding which way you might want to go.