Sony’s FE 12-24mm f/2.8 GM lens is expected to be announced this month

Rumours of an upcoming Sony FE 12-24mm f/2.8GM lens started appearing in February, and it seemed like it would be a pretty attractive option over 3rd party alternatives like the Sigma 14-24mm f/2.8 DG DN Art, offering an extra couple of mm on the wide end. In March we saw the rumoured $4,000 price tag – almost three times as much as the Sigma.

Now it appears we may finally soon have an official announcement, as Nokishita Tweets that the model “SEL1224GM” has been added to Sony’s latest product list. They expect that an announcement from Sony will come at some point this month.

ソニーの最新の製品リストに「SEL1224GM」の型番が追加されました。おそらく今月中には発表されるはず。　#噂

— 軒下デジカメ情報局 (@nokishita_c) June 2, 2020

The translated tweet reads…

The model number of “SEL1224GM” has been added to the latest Sony product list. Probably announced later this month.

There’s been no update on an expected price for the new lens sing March. In February, Sony Alpha Rumors originally expected the Sony 12-24mm f/2.8 GM to be about twice the cost of the $1,399 Sigma 14-24mm f/2.8 – with a note hoping that Sony might be a little more reasonable than that with the price. Right now, though, it seems like they decided to be less reasonable instead, with a rumoured price of around $4,000, almost three times that of the Sigma.

But, that price is still a rumour. So, maybe we’ll be surprised. Either way, though, it looks like we’ll find out one way or the other in the near future.

Even if it is around $4,000, it will probably have no shortage of customers and I’m sure it’ll be a great lens. But will it be $2,600 more than the Sigma kinds of great? I’m not so sure.

[via Sony Alpha Rumors]